Archive for Marketing Tips & Advice

How to Stand Out From Your Competition

Making your service business stand out from the rest is a challenging task. When it comes down to it, every realtor helps people buy or sell property. That’s it. Every consultant offers advice that will either help people avoid pain or increase pleasure. Every doctor diagnoses illness and prescribes a remedy. Every salesperson offers a [...]

SEO 101

We get basic SEO questions on a regular basis. Most business owners still don’t know what it means to have an optimized website. Following is a quick tutorial on the basics of SEO. Keywords Are the Foundation The first part of good SEO is finding the right keywords. If you can answer the question, “What [...]

5 Common SEO Mistakes

Some companies (especially small businesses) don’t have the time or resources to really focus on their online marketing. If this describes you, take a second to read these five easily-fixed SEO mistakes and see if they are things you should take care of this week. Your Keywords Are Too General There’s nothing wrong with shooting [...]

5 Musts When Starting a Service Business

As a new business owner it is sometimes difficult to grasp what leads to marketing success and what amounts to a waste of time and effort. Use this checklist to make sure you are covering your bases when you begin marketing your service. 1) Service Quality. Before marketing, your service needs to be completely in [...]