Search Engine Optimization

What is Search Engine Optimization (SEO)?

With most companies, SEO stands for Search Engine Optimization. At TM&C, it stands for Search Engine Obsession. We are 100% committed to getting our clients on the front page of the major search engines, especially Google, Yahoo, and Bing. Why? Because 95% of your traffic comes from those sources.

Millions of Americans search for service businesses every month. When they conduct those searches, they aren’t looking in newspapers or ads in the hard-copy Yellow Pages. Over the last fifteen years, the Internet has become the dominant technology for local service business searches.

I have been working with SEO / SEM and web design for almost a decade now and I’ve met literally hundreds of service business owners who have no idea what search engine optimization is or how it is used to help clients find their business online.

What is SEO and why does it matter to every service business?

Search engine optimization (SEO) is the process of gaining visibility for your company on the Internet. It involves a series of activities which include:

• analyzing keywords,
• submitting businesses to online directories,
• creating meta tags and the right website content,
• setting up social media accounts,
• writing and publishing articles,
• creating and distributing press releases,
• generating incoming web links,
• blogging (if desired), and
• creating video (if desired).

I talk to business owners in the area every day who have a nice website that cost them thousands of dollars. The problem is that their site is getting virtually no meaningful traffic. That is why SEO is so critically important. Good search engine optimization gives your website the best chance of getting noticed by all those people who need your service.

The SEO Scenario

Let’s imagine that you are given a choice between an incredible website design with mediocre SEO and a mediocre website design with incredible SEO. Thankfully, TM&C clients don’t have to choose between the two! But imagine that you did have to choose. Which would you opt for? Most service business owners I know would take the incredible design. Sadly, they would be left with a great looking website that no one sees. It is a wasted investment.

Good Web Design + Good SEO = More Clients

Do yourself a favor and do a search for (your service business) in (your city). If you are a chiropractor in Ogden, UT, do a search for chiropractors in Odgen UT. You get the point. Do you land on the front page or even the front two pages? If not, give us a call at 303.330.1149 or email our President and CEO, Bill Tamminga at Bill [at] BillTamminga [dot] com.