Social Media for SEO
Leveraging Social Media for SEO
Social media is an important part of almost any successful SEO campaign. I said “almost any” because some companies, especially local service businesses, do not need to participate in a social media strategy to keep a high search engine rank. That being said, many TM&C clients are growing beyond their geographic niche and implementing social media into their marketing mix can make a big difference as they expand.
Social media marketing helps create global link popularity which is a thorn in the side of nearly every business, regardless of size. Here is what TM&C does to leverage social media for search engine optimization.
Creating Valuable Inbound Links
Social media sites like Twitter, Digg, YouTube, and Facebook rank very well within the search engines. Because of that, it is easy to control the first page of results by creating fresh content on these sites with keyword specific text and links. Since those inbound links can be hard to come by for most businesses, social media sites give TM&C clients an outlet for creating quality links to their site.
Benefits of Social Media for SEO
There are three main benefits that can be derived from using social media to enhance SEO. Contrary to popular belief, social media is not about how many followers, diggs, or friends you get. It’s about publishing good content on a regular basis. This helps you rank higher, increases inbound links, and drives more qualified prospects to your main page.
- Higher Search Engine Rank
- More Inbound Links
- More Website Traffic
The Social Media Blueprint
TM&C follows a disciplined approach to creating and maintaining social media accounts. We begin by…
- Defining Objectives. Objectives are always driven by marketing or sales, especially for TM&C clients who are building new or growing businesses. But social media is not about direct marketing. We take the time to establish objectives that will enhance our clients’ online presence.
- Establishing a Course of Action. Not all social media sites are created equal. Some sites are better than others depending on industry expectations and company size. We focus only on the sites that will make the biggest difference for each individual client.
- Finding the Target Market. A quality social media campaign is ultimately successful because our client found the right people at the right time at the right place.
- Creating and Measuring Goals. By the time a campaign is done, our clients rank higher for their keywords and have generated more leads.
Need Help Understanding Social Media and SEO?
To get help understanding SEO and Social Media, call our President and CEO Bill Tamminga at 303.330.1149.